Welcome to Wilfried Eckl-Dorna’s blog. I am an Austrian-born business journalist and content format developer based in Hamburg, Germany.
Currently, I work as online editor and reporter for manager magazin, Germany’s biggest business monthly. At manager-magazin.de, I cover the automotive industry. I’ve written extensively about the coming era of electric vehicles and nascent new mobility business models. I have developed new online content formats, e.g. a novel way of live reporting and a new way of listening to business news via Alexa, Amazon’s AI speech assistant on its Echo loudspeakers. Additionally, I was in charge of developing exclusive video content for our site.
From mid-2006 to March 2011 I was employed as an online editor at WirtschaftsWoche, Germany’s biggest business monthly. Before that, I worked for various business publications in Austria and freelanced for American business and arts magazines.
A Fulbright grant allowed me to study Magazine Journalism at New York University in 2003 and 2004. I hold a US Master’s degree. In July and August 2004, I interned for Fortune Magazine, where I published several articles in English. During my internship, I wrote a eight-page booklet about the lessons learned from Fortune’s list of the 100 fastest-growing companies.
After that, I interned for Fortune Small Business (FSB) magazine, where I also contributed several articles. I became an FSB contributor after moving back to Austria at the end of 2004 and wrote several pieces for FSB’s “Giving back” section (see complete list of my bylines).
In addition to my German articles and multimedia features on business and politics, a complete list of my English-language articles can be found here.