Welcome to the (admittedly rather short) English-language section of Wilfried Eckl-Dorna’s blog. I am an Austrian-born business journalist and content format developer based in Munich, Germany. This blog provides background information to selected stories I have published and projects I have led – it’s some kind of “how I did it” as a personal portfolio. If you’re able to master the German language, you will find some insights (I hope) into the usual journalistic work process – from the idea to the research to the more mundane organisational stuff.
Currently (2025), I am reporter at Bloomberg News, the largest global business news agency. My beat are automotive and industrial companies located mostly in Germany’s South – I do cover BMW AG, for example, as well as Siemens AG, Siemens Energy and Healthineers. Ah, and the chemical behemoth BASF SE is also part of my beat.
Before moving to Munich in 2022, I worked at Hamburg-based manager magazin, Germany’s biggest business monthly, for more than a decade. At mm, as we called it, I held various positions, among them interim head of social media, online editor and reporter. I had a distinct thematic thrust at manager-magazin.de in focusing on the automotive and mobility industries. For the print edition, I wrote a monthly car-testing column called “Ausfahrt” for more than a year.
I’ve written extensively about the coming era of electric vehicles and nascent new mobility business models. In addition to my reporting and editing work, I have developed new online content formats, e.g. a novel way of live reporting. For manager magazin, I have also devised a new way of listening to business news via Alexa, Amazon’s AI speech assistant on its Echo loudspeakers. In addition, I was in charge of developing exclusive video content for our site.
From mid-2006 to March 2011 I was employed as an online editor at WirtschaftsWoche, Germany’s biggest business monthly. Before that, I worked for various business publications in Austria and freelanced for American business and arts magazines.
A Fulbright grant allowed me to study Magazine Journalism at New York University in 2003 and 2004. I hold a US Master’s degree. In July and August 2004, I interned for Fortune Magazine, where I published several articles in English.
During my internship, I wrote a eight-page booklet about the lessons learned from Fortune’s list of the 100 fastest-growing companies. After that, I interned for Fortune Small Business (FSB) magazine, where I also contributed several articles.
I became an FSB contributor after moving back to Austria at the end of 2004 and wrote several pieces for FSB’s “Giving back” section (see complete list of my bylines).