About this site (in English)

Welcome to the admittedly rather short English-language section of Wilfried Eckl-Dorna’s blog. I am an Austrian-born business journalist and content format developer based in Hamburg, Germany. This blog provides background information to selected stories I have published and projects I have led – it’s some kind of “how I did it” as a personal portfolio. If you’re able to master the German language, you will find some insights (I hope) into the usual journalistic work process – from the idea to the research to the more mundane organisational stuff.

Currently (2021), I work as interim head of social media, online editor and reporter for manager magazin, Germany’s biggest business monthly. At manager-magazin.de, I have covered the automotive and mobility industries. For the print edition, I write a monthly car-testing column called “Ausfahrt”.

I’ve written extensively about the coming era of electric vehicles and nascent new mobility business models. In addition to my reporting and editing work, I have developed new online content formats, e.g. a novel way of live reporting. For manager magazin, I have also devised a new way of listening to business news via Alexa, Amazon’s AI speech assistant on its Echo loudspeakers. In addition, I was in charge of developing exclusive video content for our site.

From mid-2006 to March 2011 I was employed as an online editor at WirtschaftsWoche, Germany’s biggest business monthly. Before that, I worked for various business publications in Austria and freelanced for American business and arts magazines.

A Fulbright grant allowed me to study Magazine Journalism at New York University in 2003 and 2004. I hold a US Master’s degree. In July and August 2004, I interned for Fortune Magazine, where I published several articles in English.

During my internship, I wrote a eight-page booklet about the lessons learned from Fortune’s list of the 100 fastest-growing companies. After that, I interned for Fortune Small Business (FSB) magazine, where I also contributed several articles. 

I became an FSB contributor after moving back to Austria at the end of 2004 and wrote several pieces for FSB’s “Giving back” section (see complete list of my bylines).