Du bist hier:, Bloomberg News, Elektromobilität & neue MobilitätsformenWhy Our BMW Deep Dive Took Months of Prep

Finally, we made it to the finish line: Bloomberg published our extensive story on BMW’s strategy with its upcoming Neue Klasse line of EVs just yesterday – with all the bells and whistles that come with it: In addition to the feature-length article published on the Bloomberg Terminal, Bloomberg Television aired an interview with CEO Oliver Zipse – and one of my colleagues served as an expert in Bloomberg TV’s Tech Talk.

It was a culmination of a story that had been long in the making: My colleagues and I started to prepare for that piece months ago. I lined up some factory visits during BMW events and talked to several insiders over the course of months. I also participated in a June test drive of a very advanced prototype of the first Neue Klasse model, the iX3. And for good measure, I also test-drove its direct predecessor iX briefly.

But the highlight for our in-depth article was an exclusive interview with BMW CEO Oliver Zipse – perfectly organized by a very understanding press office. Zipse sat down for a longer period of time with Bloomberg’s top European automotive editors to talk future business – and how BMW wants to the EV benchmark for the car industry.

If you want to get on top of what’s really going on at BMW Group’s all-electric transformation, read our feature here: BMW Strikes Back at Tesla With Longer-Range Electric Vehicles – Bloomberg

(Deutsche Version hier: BMW schlägt mit der ‘Neuen Klasse’ gegen Tesla zurück – Bloomberg)

Thanks to a lot of great editors, the piece turned into a gripping read, I think – at a time where trade tensions are rising, the shift to EV stutters almost everywhere and Tesla Motors seems to be weaker than ever, especially in Europe.

By the way: Bloomberg TV host Tom Mackenzie did a great job at eliciting some interesting news from Zipse:

Über den Autor:

Ich bin Wirtschaftsjournalist, entwickle Online-Inhaltsformate und schreibe am liebsten Business-Berichte mit Biss - erzählt in der jeweils passenden Inhaltsform. Dafür nutze ich alle Möglichkeiten, die das Handwerkszeug des Online-Qualitätsjournalismus hergibt. Angeeignet habe ich mir das in mehr als zwei Jahrzehnten bei Bloomberg News, dem SPIEGEL-Verlag und der Verlagsgruppe Handelsblatt.

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